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Sales & Marketing
Maximizing PACK EXPO Momentum: Renewed Outreach Post Show
Learn PMMI's leading sales trainer's best practices for post-trade show follow-up.
March 20, 2024
Sales & Marketing
Research-Driven Marketing: Unlocking Success in 3 Key Areas
Discover what three key research areas can strategically support your marketing efforts.
January 22, 2024
Management
Six Best Practices and Trends for 2024
It’s a good idea to implement these marketing strategies and tools in the new year.
November 1, 2023
Management
Crafting a Customer Testimonial Strategy
Here are 10 ways to optimize what end users say to benefit sales.
July 6, 2023
Management
Maximizing Trade Show Impact
Five ways to enhance your unique sales experience post PACK EXPO.
July 5, 2023
Management
The Power of AI for Marketers
Seven strategies to implement now that will optimize your productivity and content.
May 5, 2023
Management
Revolutionize Your Trade Show Strategy
Master the unique sales experience mindset for skyrocketing sales results.
April 11, 2023
Management
Calling all Marketers: Join the PMMI MaX Marketing Share Group
PMMI membership has its privileges. Introducing a new group for marketers to share industry-relevant best practices and build a peer network.
March 27, 2023
Management
Pre-Gaming a Sales Call—a Manager’s Coaching Guide
Use tools, training, and ongoing guidance to shift company sales culture from reactive to proactive.
February 1, 2023
Management
Video Marketing: Why and How You Should Be Using It
From short, entertaining snippets for social media to longer, how-to explainers showcasing product details, video is a critical part of the marketing toolbox in 2023.
November 15, 2022
Management
Relationship Selling: Trusted Partner vs. Trusted Resource
How to build reciprocal relationships for successful negotiations.
August 31, 2022
Management
Pre-Planning the 2023 Marketing Budget
Five factors that impact your allocations.
August 23, 2022
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ESG
Strong Opinions Vary on Progress of Global Plastic Policy at INC4
The fourth session of the Intergovernmental Negotiating Committee (INC-4) for a Global Plastics Treaty ended with some questioning the headway made on the future of plastic production and recycling.
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